DO: Use of Digital Platforms and Technology

We live in a technology-focused world with continued rapid technological growth. The Third Edition of RP 1162 recognizes that the digital platforms of today and emerging technologies of tomorrow have an important role in the delivery of public awareness programs.

In 2022, more than 80 percent of the U.S. population is using at least one social media platform. And many look to these platforms for information they need to make informed decisions for themselves or their families.

As mobile devices continue to evolve, the number of people who rely on text messaging as a primary communication method is increasing.

Over the last 10 years, websites have become table stakes. A website that provides information and allows users to find relevant information quickly is a base expectation.

Mobile device apps are becoming an important and highly effective method of delivering information and an experience for users. A well-developed app that is easy to navigate and has quick load times gives operators a different way to connect with segments of their stakeholder audiences that may otherwise not be accessible. Consider these stats:

  • 49 percent of people open an app more than 11 times per day.
  • 21 percent of millennials open an app more than 50 times each day.
  • The average smartphone owner uses 10 apps per day and 30 apps per month.
  • Those between the ages of 25-34 spend more time on mobile apps than any other age segment.
  • 87 percent of smartphone users spend their mobile time on apps.

As we all learned during the COVID-19 pandemic, virtual meetings and training sessions can be effective delivery tools.  So-called “video collaboration” has demonstrated increases in productivity and enhanced work-life balance and allows multiple parties to attend the same meeting at zero cost.